Market structure: the coca cola company essay

There can be no alternative for attracting and retaining the absolute best people to lead and creating a dynamic environment for them. Management encourages employees to set goals in line within the organization aims.

Any new entrant in this industry must be financially stable and have well-formulated strategies to help expand the market share and enhance competitiveness.

If the company failed to update packaging, it is likely that Pepsi would acquire market share from customers who have become bored with Coke products. The two products are very similar, but the branding effort is the primary element that separates the products in the minds of consumers.

This product was a response to the growing popularity of Pepsi Max, which is a low calorie product from its main competition. This strategy ensures that consumers will always have the option to consume the product in virtually any location.

Coca-Cola Company Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups.

The turnover has been reduced because the employees feel more engaged in the work. One of the most noticeable elements of this strategy is simply the color of the packaging. It is mutually beneficial for the two firms to remain non-competitive on price, because this will allow both to maximize profits Aker If anything wrong happens then the individuals and teams are then held responsible for the decisions that are chosen.

However, the job gets done quickly and there is less conflict between different ideas.

For The Coca-Cola Company, execution involves focusing on three core capabilities of: Democratic leaders listen and act on the opinions of the group.

Staff members have less stress to deal with and a friendly environment to work in, thus work is done more efficiently. There is a continual evolution in the branding and marketing of these two companies that is seen by most consumers through television advertisements. Coke products have a distinct red color, while Pepsi products have a their distinct blue color.

The high operational cost in this industry prevent other companies from entering the market and the existing firms engage in product differentiation that is not based on price. Teams are accountable for activities like: Through employee forums, the employees can connect with their colleagues who share similar interests and backgrounds.

The Market Structure of the Coca-Cola Company

The advantage of this is that it helps to motivate staff as they are aware that they have a say in the company to some extent. The Coca-Cola Company will have to perform a large amount of research and testing to determine the ideal products for these markets.

Coca-Cola Company Oligopoly Market

Spanning operation from the original Franchise agreement of to-date, is an indication of managerial ingenuity of strategy design, implementation and control.

Each division of the company has a marketing manager, public affairs director, finance director, etc. Therefore, the main goal of this strategy is to limit the options of consumers when they are eating at restaurants.

The mix of the two structures looks to be ideal for the organization. The disciplinary actions are the main subjects of the code of conduct The Coca-Cola Company, These strategies will help ensure that the company is the top selling soft drink company in the world for many years to come.

Coke has experimented with loyalty programs in the past, but there is much room for improvement in this area. The vision is centered on capturing unprecedented opportunities emerging in future within the global non-alcoholic beverage industry The Coca-Cola Company, Coca-Cola has more thansystem employees, including their bottling partners.

The packaging used by the company is also better as compared to other players in the industry. Retrieved June 29,from https: Coca-Cola achieves this by formulating a clear and compelling vision, getting their system aligned behind it, executing and constantly communicating intentions.

This kind of situation is hard especially in the U. The company uses survey and interviews for the flow of information from bottom to up, latterly the information is exchanged over the intranet.

There are three main management styles democratic, autocratic and the laissez-faire style. When one of these divisions is planning to do something, an advertising campaign for example, the division has to communicate with their superiors to get approval.

Below is an organizational chart of the company Gilhuly, First, the company can make an effort to create a stronger loyalty scheme to maintain a loyal customer base.

The reason behind this argument is that the industry is very competitive.The Market Structure of the Coca-Cola Company. July 21, Posted by octotutor. Economics.

Market Structure: The Coca Cola Company Essay Sample

These tactics are expected in the oligopoly market structure. Most recently, the company launched Coca-Cola Zero, which is aimed at customers who are attempting to lose weight. coca cola eco essay macroeconomics. Share this post: Discover. Essay on Market Structure. Words 4 Pages.

Understanding Market Structures Essay Words | 11 Pages. Benjamin Zuckerman Differentiating Between Market Structures Coca-Cola Company is one of the world’s leading soft drinks manufacturers.

Free Business essays

Since its creation, the company has been growing constantly. The Coca-Cola Company was founded in and established its Headquarters in Atlanta. The Coca Cola Franchise is the World's biggest Beverage Industry. It dominated a 48% of the global Market share.

Introduction. The Coca-Cola Company, a retailer, manufacturer and marketer of non-alcoholic beverages, is a market leader in its industry currently offering more than brands in over countries or territories. As the article stipulates, the oligopoly market has many implications for both the competing firms and the consumers.

One of the firms in this market includes the Coca-Cola Company which is in the beverage industry. The beverage industry has few players making it an oligopoly market. In addition, the beverage industry also has barrier to [ ]. Market Structure: The Coca Cola Company Essay Sample. The Coca Cola Company is a big company that carries different products that a lot of people like.

Market structure: the coca cola company essay
Rated 0/5 based on 78 review